Red State New Media Masthead
March 10, 2008

Best Practices in Email Marketing for Political Campaigns

 
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Since 2003, Red State New Media has helped candidates and organizations inform, persuade, fundraise and win!  We combine carefully honed marketing skills with technology to provide our clients with a competitive edge.
 
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Dear Jan,
 

You likely have determined that, with 77% of all Americans online, including 66% of those aged 50 to 65, using email to keep in contact with constituents, voters and supporters is timely and less expensive than snail mail.  

 

And, if you have attempted to email to a large list, you likely have encountered one of the following:

  • You have no idea how many recipients opened the email that you sent.
  • It can take hours to physically send email from your computer to a large list.
  • Your internet service provider (ISP) has blocked your email from going out because of the volume.
  • AOL and Yahoo have blocked your email from reaching the recipient.

Is it worth $15 a month to solve these issues?

 

Using the right email service provider can solve these issues and you can be up and running in less than a day.  Red State New Media recommends Constant Contact as the ideal solution for incumbents, candidates and organizations who want to easily communicate online with professional-looking email that adds credibility to your message (and your fundraising!!).

 

Pricing

 

Constant Contact charges $15 per month for accounts with up to 500 email addresses and it's only $30 per month for up to 2,500 email addresses.  You can email as many times as you want to your list during the month.  With a couple of mouse clicks, you can mail to your entire list.  You can even schedule a message to be sent at a time in the future, without your involvement.

 

Pick Your Start Up Cost

  1. $200.  Red State New Media will set up the account, upload your list, upload your logo and/or photo, and set up white letterhead with your logo/photo.  You will be ready to publish your first email message.
  2. $700.  In addition to everything included in #2 above, Red State New Media will create custom graphics for your email, edit the copy for your first email, send out your first email for you and provide written instructions on how to send out subsequent emails.  This is as easy as it gets.

Got Content?

 

Email marketing is all about building a relationship with your constituents and potential supporters and donors.  You build a relationship by providing pertinent information to your audience that they are not likely to get from other sources.  Trust me - the fact that you need contributions or that someone has endorsed you are not considered "pertinent information"!! 

 

Red State New Media can develop, write and publish a consistent email marketing program for your campaign or organization that provides your audience with interesting information and always offers an opportunity to contribute and volunteer!

 

Try Constant Contact free or call us today if you want to get started with an email marketing program. 1-888-486-8156

 

Regards,

 

Jan Soule

Vice President

 
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