Online Fundraising

Successful online fundraising begins with a solid foundation and then layers targeted campaigns upon that foundation.

The Foundation

• A well designed website that inspires confidence in the candidate or organization.  Visit our Website Design Gallery for examples.
• Online credit card processing for contributions and selling tickets to fundraisers and other events.  See details below on our recommended vendor with one of the best rates available.
• Email marketing,  Consistent newsletter sent to supporters who have "opted-in" (i.e. voluntarialy signed up) to your email list.  The web page-like (HTML) email includes links back to the website to contribute and signup for fundraisers.  Our clients report that almost every time they send a newsletter out to their list, some percentage of subscribers contribute or signup for an event.
• Regular postings to your Social Networks  to engage supporters and  drive them back to the website to take action.  

Targeted Fundraising Campaigns

Drive thousands of supporters to your website to contribute by developing a comprehensive program based on your budget.  Campaigns may include:

• Online banner advertising
• Advertising in prominent conservative email newsletters
• Email append programs to build your list
• Purchased email lists of voters in your district and/or known GOP contributors
• One-time Money Bombs
• Search engine advertising
• Special programs to incentivize contributions, like www.SendAstroturf.com
• Widgets to enable supporting organizations to drive visitors to your website
• And much more!

Mobile Giving

Practically everyone is carrying a smartphone today!  Take advantage of this opportunity and make it easy to take credit card contributions or even sell tickets to future fundraisers wherever your campaign takes you.    Red State New Media will set up a mobile giving site to complement  your website and enable you accept credit card transactions that go directly to the same Click and Pledge account as those from your website.

Donors access your mobile giving site by pointing the phone’s camera  at a QR code.  You’ve seen advertisers using these QR codes (short for Quick Response) with increasing frequency today.  It is easy to find a QR reader for your mobile phone. Simply visit the app store for your smart phone and download a free QR reader (barcode reader). Once installed point your phone's camera at the QR code and follow the screen's instructions. Typically the QR reader will first display the URL it reads and upon confirmation will open the browser and display the page.  Pointing your mobile phone’s camera at the QR code displayed here will display a mobile giving site used by the Silicon Valley Association of Republican Women to sell raffle tickets at their annual outdoor Stars and Stripes Gala.
 

Authorized value-added reseller for Click and Pledge

While there are various options for online credit card processing, Red State New Media has chosen to offer “Click and Pledge” to our clients because it features the ability to:

• Accept credit card contributions with one of the lowest transaction fees available
• Set up recurring contributions 
• Easily access reporting for FEC requirements 
• Sell event tickets 
• Create and email barcoded tickets and name tags 
• Sell merchandise 

Our value added services include:

Waived Click and Pledge set-up fee for standard account. 

• Configuration and set-up of your account at no charge.  We can set up specific donation amounts, recurring gifts, premium offers, sale of event tickets or merchandise. 
• State and federal campaigns also qualify for configuration updates each month, at no charge. 
• Donors email addresses automatically added to your Constant Contact email account.