Drive Volunteers and Donors to Your Website
Your website is your online campaign headquarters. Email marketing drives people to that headquarters and inspires them to take action. Our most successful email marketing clients have built a relationship with their constituency over time by developing a consistent communication program. They have successfully raised awareness, recruited volunteers and can directly correlate the dropping of an email with online contributions.
It’s no secret that the larger your email list, the more you will gain from a consistent email marketing program. Red State New Media is offering a special program to help expand your email list:
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- Send 3 messages to your new list
- Includes design of HTML email template
- Includes copy editing and proofreading
- Turn key implementation
- Provide your postal list, message content, we do the rest
- Price: 10 cents/email address (minimum applies)
Contact us today to get started!
Our Services:
Securing an Email List
There are three primary ways to build an email list:
- Expand your email list through appending email addresses to the voter file. Benefit by quickly obtaining an email list of registered voters in your targeted district.
- Rent a list that matches your target audience. Reach people you would not otherwise and motivate them to join your in-house list.
- Develop a campaign to build your list organically. Benefit by lower acquisition and email costs. Internally built lists will always out-perform any other list.
Based on your budget and your timeline, Red State New Media will develop and execute a plan that best meets your goals.
Sending Email and List Management
With experience in political email marketing since 2003, Red State New Media guides clients through the maze of sending email to both “opt-in” and “acquired” email addresses. This becomes a very critical issue in the months just before an election when your volume of email increases and recipients’ complaints of “spam” may cause your provider to shut down your email account leaving your campaign scrambling for options.
To get you started building an opt-in email list and driving supporters to your website, Red State New Media will set up email marketing tools that are integrated into your website. We’ll set up the graphics to complement your website, set up your first newsletter or email update, and then walk you through sending subsequent communication.
Development of Email Content
Based on your goals and your budget, Red State New Media will develop an online communication plan that enables your campaign or organization to build a relationship with your constituency over time so that you can invite them to events, raise money, recruit volunteers and get out the vote. We are available to develop an editorial calendar, research, write and publish newsletters/updates for your campaign or organization.
Give us a call today. We’ll be happy to discuss your goals and budget and make a recommendation on how to meet your email marketing goals.
