Where political organizations (i.e. MoveOn.org) have successfully used their website and online campaign to generate awareness of what they do as well as raise money, most County Republican organizations have not. As a rule, these Republican organizations have lacked:
- Internet expertise.
- Someone to spearhead the effort.
- Time.
Red State New Media puts Republican organizations on the fast track to achieving their goals!
Santa Clara County Republican Party
On the heels of a successful Bush/Cheney 2004 campaign, the Santa Clara County Republican Party decided it was time to turn up the heat on their effort to dominate a traditionally Democratic county. With an aggressive communications plan front and center, the centerpiece of this effort is a members’ newsletter produced both in print and online versions.
While the Party relies heavily on its base of volunteers, Chief Marketing Officer, Carol Morrison decided that a professionally produced members’ newsletter would take a heavy workload off the volunteer staff and guarantee a polished product consistently produced on time.
